Heinz "Operation Beanz" by Dentsumcgarrybowen

Heinz is pushing its Beanz line with a TV, social media and digital campaign by Dentsumcgarrybowen.

A 30-second spot for the Kraft-owned brand shows a woman going to great lengths to source a tin of Beanz after the product is substituted in her grocery delivery. It launched on 20 September.

It was directed by Tom Marshall and produced by Conor Billington through Hunky Dory. Media was handled by Carat.


Chief marketing officer & commercial director Northern Europe
Marketing lead meals Northern Europe
Brand manager
Creative agency
Chief creative officer
Executive creative director
Creative directors
Managing partner
Account director
Senior account manager
Chief strategy officer
Strategy director
Production company
Head of production
Creative producer
Post-production company
Media agency