Heinz scoops top gong at Campaign Poster awards

LONDON - McCann Erickson's 'sliced bottle' for Heinz Tomato Ketchup picked up a cluster of prizes at the Campaign Poster Awards on Monday, including the Gold for Best Individual Poster.

Heinz... best poster
Heinz... best poster

The execution scooped silver awards in four categories including Best Use of Photography, Best Six Sheet and Best Grocery Soft Drinks or Household poster at the ceremony, held on Monday night at the Park Lane Hilton.

Meanwhile, DDB London's work for the Financial Times, including "Cityscape", "Che" and "Sharks", picked up the Gold Award for Best Campaign.

Saatchi & Saatchi won the Campaign Readers' Award with its "Anti-slavery" work for the charity, Anti-Slavery International.

The judges also gave a special award to Peers Carter and Tony Muranka, the creatives behind the "photographed till I die" campaign for the Motor Neurone Disease Association. The work saw a sufferer being photographed as his conditioned worsened until his eventual death.

Another big winner on the night was Abbott Mead Vickers BBDO's "Cogs" poster for the Economist. The execution scooped silvers in four categories, including Best Media or Entertainment, Best Financial and Corporate and Best use of Underground/Metro/Rail.

For the full story, see Thursday's edition of Campaign.

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