Heinz Tomato Ketchup 'bottle' by Abbott Mead Vickers BBDO

Abbott Mead Vickers BBDO is reminding consumers of the vital part the Ketchup bottle plays at meal times in a new TV spot.

Directed by Dougal Wilson, the spot aims to show that the Heinz Ketchup bottle is so irreplaceable that you don't even need to see it to know what the ad is for.