Helen Normoyle DFS

Helen Normoyle


Chief marketing officer

DFS’ successful company float this year is testament to the market’s confidence in the furniture retailer’s strategy in general, and its marketing strategy in particular. Normoyle deserves much credit here for forging innovative partnerships – such as French Connection and Country Living tie-ups – to bring in customers to the brand who previously wouldn’t have considered it. "As a marketer, it’s incredibly fulfilling to see the marketing strategy and brand playing a key role in driving the business forward," she says. She puts the success, in part, down to the cohesive and collaborative nature of her team, which she’s worked hard over the past 12 months to retain and develop.