Hellmann's "Committed to..." by Ogilvy & Mather London

Hellmann's is keen to show the brand is #OnTheSideOfFood with a series of three TV ads that focus on the quality of the ingredients that go into each jar of mayonnaise.

The first two 20-second ads in the campaign showcase the product's main ingredients – free range eggs and sustainably sourced oils.

The third promotes Hellmann's Light Mayo, which, the brand explains, has no artificial colours, flavours or preservatives.