Hellmann's "Committed to..." by Ogilvy & Mather London

Hellmann's is keen to show the brand is #OnTheSideOfFood with a series of three TV ads that focus on the quality of the ingredients that go into each jar of mayonnaise.

The first two 20-second ads in the campaign showcase the product's main ingredients – free range eggs and sustainably sourced oils.

The third promotes Hellmann's Light Mayo, which, the brand explains, has no artificial colours, flavours or preservatives.

Credits

Global brand vice president, Hellmans
Chief creative officer
Executive creative directors
Copywriter
Art director
Agency producer
Business director
Account director
Planning team
Production company
2AM
Director