Hellmann's is hosting a pop-up BBQ experience for consumers that don't have any outdoor space of their own and those staying put due to quarantine measures imposed on people entering the UK.
The pop-up space on London's Southbank will be available for multiple groups of up to six people to enjoy a meal for around one hour on 29 August.
Hellmann's will provide a selection of meat, vegetarian and vegan dishes including crispy corn with Cajun spiced mayo, a cheeseburger in a brioche bun and a Mediterranean-inspired halloumi burger. All dishes will use a variety of its condiments.
Consumers can apply for a slot through Hellmann's Instagram page and entrants will be selected at random and notified of their group time slot.
Rachel Chambers, senior brand manager at Hellmann's, said: "We believe that everyone should have the opportunity to enjoy great BBQ food this summer, and we can't wait to provide the perfect BBQ set up to help Londoners kick back and enjoy the long weekend."
"What's more, we're turning up the heat on the average BBQ by combining the iconic views of London's Southbank with the great taste of Hellmann's."
XYZ is working alongside W Communications to deliver the project.