The ad was produced by Ogilvy Advertising and will run in women's magazines until Christmas.
A spokesman for the company said: "Christmas is the key period when consumers trade up from own-label mayonnaise."
Credits
Project
Hellmann's Christmas
Brief
Remind consumers that Hellmann's is the best mayo brand to have on their tables at Christmas
Client
Unilever
Creative agency
Ogilvy
Copywriter
Alun Howell
Art director
Vijay Sawant
Creative director
Alasdair Graham
Media buying/planning agency
Mindshare
Media planner
Katy Barbary
