Hellmann's and Lynx re-imagined for Reform art exhibition

Every day products Hellmann's and Lynx were repurposed into items including dumbbells and air horns as part of Unilever's Reform exhibition.


A group of artists from around the world including Lenert & Sander, La Bolleur, Studio Swine and Dentaku were commissioned to create inspiring new products from the brands as part of an exercise to look at brands differently.

Company: Unilever

Client: Marc Mathieu, SVP of marketing at Unilever

Agency: INT Works

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content