Every day products Hellmann's and Lynx were repurposed into items including dumbbells and air horns as part of Unilever's Reform exhibition.
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A group of artists from around the world including Lenert & Sander, La Bolleur, Studio Swine and Dentaku were commissioned to create inspiring new products from the brands as part of an exercise to look at brands differently.
Company: Unilever
Client: Marc Mathieu, SVP of marketing at Unilever
Agency: INT Works
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