Hellmann's and Lynx re-imagined for Reform art exhibition

Every day products Hellmann's and Lynx were repurposed into items including dumbbells and air horns as part of Unilever's Reform exhibition.


A group of artists from around the world including Lenert & Sander, La Bolleur, Studio Swine and Dentaku were commissioned to create inspiring new products from the brands as part of an exercise to look at brands differently.

Company: Unilever

Client: Marc Mathieu, SVP of marketing at Unilever

Agency: INT Works