All right, I admit it, I need my fix of seeing the 40th in line to
the Belgium throne draped over a table so much I get Hello! sent to my
home - no pretending to have a quick flick through it in the office.
I head for the bath with a glass of wine and mainline pictures of glossy
celebrities in unnatural poses (them not me).
Hello!’s tenth anniversary issue warranted a bottle rather than a glass,
with the front cover promising momentous events of the decade and
(predictably) ten years in the life of Diana, Princess of Wales. Apart
from the usual fare, the centre section chronicled the major events by
year according to the world of Hello! The endless white froth and
perfect teeth (it appears we have had a decade of royal weddings) was
tempered by a few token real-life-awful-event pictures for each
Then there was the Diana fest. Pages and pages of photographs - more
than is humanly bearable even for the most loyal reader.
I particularly liked the Earl Penguin story - a brave move for a title
that seems to take itself so seriously. Perhaps Emma Noble should have
thought twice about appearing - bets anyone?
Love it or loathe it, Hello! continues to lead the field in a sector it
created. However, we have yet to see the effect post-Diana - the most
recent circulation figures still include the huge 1.2 million issue (for
the funeral) in September.
The debate continues on the nature of the read (in this case, perhaps
something of a contradiction in terms). Can its voyeuristic pull
continue to attract readers? As long as the hard-core regulars are happy
to shell out pounds 1.35 a week, the magazine must be a success