Hello! launches online fashion shop

LONDON - Hello! magazine has launched an online fashion shop on its website hellomagazine.com.

Hellomagazine.com…online shop
Hellomagazine.com…online shop

The shopping channel, launched in partnership with the fashion shopping search engine LynkU.com, features a collection of designer and high-street fashion including items from designer shopping sites such as My-Wardrobe, Browns and Matches. High-street brands featured include French Connection, Marks & Spencer, Miss Selfridge, LK Bennett and All Saints.

The new hellomagazine.com shop also offers clothes worn by celebrities in a section called "Celebrity style for you" and a health and beauty channel. The shop offers 150,000 products and more than 2,000 brands and will include exclusive offers, sale updates and previews.
Verity Smart, the editor of hellomagazine.com, said: "We are thrilled to add a shopping element to hellomagazine.com. The website's users love celebrities, fashion and beauty, so combining these is a natural move."