Helping the nation fall back in love with Cadbury via 'Mum's birthday'

The confectionery brand went back to basics for the campaign, eschewing novelty-style marketing to tell a story with charm and warmth.

by Ben Bold

Sign in to continue

Sign In

Trouble signing in?

Reset password: Click here

Email: support@campaignlive.co.uk

Call: 020 8267 8121

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Get 30 days free access to Campaign and recieve:

  • Full access to campaignlive.co.uk
  • Quarterly printed magazine
  • Bulletins, podcasts and member-only content, such as School Reports 2022
  • Event discounts to Campaign conferences 

Start your free trial

Need to activate  your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>