Hendrick's appoints Splendid, parts with Steely Fox

Steely Fox's seven-year relationship with Hendricks' parent company William Grant & Sons (WGS) has ended, as the brand hands its consumer PR account to Splendid Communications.

Splendid wins both the Hendrick's and The Balvenie accounts from William Grant & Sons
Splendid wins both the Hendrick's and The Balvenie accounts from William Grant & Sons

Splendid will work as the global consumer PR agency on Hendrick’s gin and The Balvenie whisky. The account will include experiential work on a global level, as well as an international communications platform and creative press office for Hendrick’s, and a communications strategy to serve The Balvenie.

David North, global brand communications manager at WGS, said: "These are dream briefs for an agency and the Splendid Communications team demonstrated an affinity and impressive combination of creative ideas, strategic insight and smart thinking.

"We look forward to working with the team to develop outstanding campaigns to build on the success of two incredible brands."

Steely Fox and PR agency W cemented the success of their experiential work with the gin brand at the 2014 Event Awards, where they picked up four gongs for their work on Hendrick's Carnival of Knowledge.

Steely Fox also picked up Best Brand Experience: B2B at the 2015 awards for The Hendrick’s Perilous Botanical Quest.

Rory Steel, director of Steely Fox, told Event: "We are very proud to have been at the heart of Hendrick’s phenomenal success story over the past seven years, which has seen the brand transform the whole category and rise to be the world’s leading super premium gin. A quick gander at our awards shelf is a reminder of just some of the high-impact, ground-breaking campaigns we have created for both the global and the UK brand teams.  

"Putting experiential and a personal interaction at the heart of Hendrick’s communications has set the standard for spirits marketing and our delightfully peculiar activity has left a deep impression with those who have encountered it, driving the loyalty and advocacy that has seen the brand rise to the top in such good health. We wish WGS all the best in the next stage of their development."

More: Hendrick's to tour 'Phantasmagorical Cognitive Drinking Toppers' across UK

My Event World - Rory Steel of Steely Fox

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