Hennessy calls review of global creative business

Hennessy, the brandy brand owned by Louis Vuitton Moët Hennessy, has approached agencies with a creative brief.

Hennessy: Droga5 New York released a spot in December
Hennessy: Droga5 New York released a spot in December

The company is looking for an advertising network to handle an integrated TV-led campaign.

Last month, Droga5 New York launched a spot for Hennessy featuring Nas. The film showed the rapper walking through a train, taking in the surroundings to get inspiration for his music.

In November 2013, the agency created an ad in the US about Sir Malcolm Campbell, the former land speed record-holder.

It was part of the "wild rabbit" campaign, which also featured the boxer Manny Pacquiao, the singer/songwriter Erykah Badu and the director Martin Scorsese.

LVMH was founded in 1987 after a merger between Moët Hennessy and Louis Vuitton. The Hennessy brand dates back to 1765.

LVMH had not responded to requests for comment at the time of press. Droga5 declined to comment.