Hennessy "The seven worlds" by DDB Paris

Sir Ridley Scott has returned to his advertising roots to direct an epic four-minute film illustrating the seven tasting notes of the luxury spirit brand's XO cognac.

Each flavour profile, including "rising heat", "wood crunches" and "chocolate lull", serves as a theme for the surreal narrative, which will premiere during the Oscars. Scott called the film "pure art", adding: "I think that advertising has realised after 30 years that it must shift back to entertainment and stop treating their customers like demographics."

Credits

Brand
Global CMO deputy
Hennessy X.O brand director
Director
Producer
1st AD
Production designer
Costume designer
Make-up
Editor
MPC Head of CG
MPC Creative director
MPC 3D supervisor
MPC 2D supervisor
MPC Head of FX
MPC Producer
Composer
Sound designer
Head of music
Sound mixer
Supervising producer
Agency
Executive creative director
Creative directors
TV producer
Managing director
Production company
Managing director
Executive producer
Production company
Managing director
Executive producer
Production company
Producer

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