Herd assigned to WCRS online task

WCRS has launched a division dedicated to dotcom brands and appointed Chris Herd, the former group director in charge of Land Rover’s UK and global advertising and the recent Sega Dreamcast launch, to run it.

WCRS has launched a division dedicated to dotcom brands and

appointed Chris Herd, the former group director in charge of Land

Rover’s UK and global advertising and the recent Sega Dreamcast launch,

to run it.



WCRS (e-brands) has already won its first two pitches - for

theloanhub.com and for WebRewards.



Herd said: ’The fact that the first two clients we talked to have

appointed us is fantastic news, and is testament to the strength of our

concept.



Theloanhub.com and WebRewards are great partners for us as they share

our desire to break some of the conventions that are building up in the

world of dotcom advertising.’



The team working on the new division is still being finalised, but Sally

Weaver has been named as the communications strategist and the creative

manager is Steve Vranakis. Both are existing WCRS staff.



Creative teams from the agency will be rotated into the WCRS (e-brands)

unit to gain experience in the area. Herd is also looking for a ’top

end’ online designer and an interactive producer.



Charles Vallance, the managing director of WCRS, said: ’Over half the

brands we work for didn’t exist ten years ago. WCRS (e-brands) is a sign

of things to come as we stop talking about making ads and start talking

about making brands.’



Theloanhub.com, an online mortgage broker, has appointed WCRS to work on

a possible change of identity as well as website design, on- and offline

advertising development and media strategy.



WCRS (e-brands) will create an on- and offline advertising campaign for

WebRewards, an online loyalty and rewards scheme. The work will break

before Easter.



Herd said: ’WCRS has a proven ability to be the architects of powerful

offline brands. We are now ready to apply those same skills to the needs

of online brands.’



Herd joined WCRS in 1990 as a graduate trainee and was a Campaign ’Face

to Watch’ in 1995. He worked at Leagas Delaney for two years before

returning to WCRS in 1997 to run Land Rover.



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