WCRS has launched a division dedicated to dotcom brands and
appointed Chris Herd, the former group director in charge of Land
Rover’s UK and global advertising and the recent Sega Dreamcast launch,
to run it.
WCRS (e-brands) has already won its first two pitches - for
theloanhub.com and for WebRewards.
Herd said: ’The fact that the first two clients we talked to have
appointed us is fantastic news, and is testament to the strength of our
Theloanhub.com and WebRewards are great partners for us as they share
our desire to break some of the conventions that are building up in the
world of dotcom advertising.’
The team working on the new division is still being finalised, but Sally
Weaver has been named as the communications strategist and the creative
manager is Steve Vranakis. Both are existing WCRS staff.
Creative teams from the agency will be rotated into the WCRS (e-brands)
unit to gain experience in the area. Herd is also looking for a ’top
end’ online designer and an interactive producer.
Charles Vallance, the managing director of WCRS, said: ’Over half the
brands we work for didn’t exist ten years ago. WCRS (e-brands) is a sign
of things to come as we stop talking about making ads and start talking
about making brands.’
Theloanhub.com, an online mortgage broker, has appointed WCRS to work on
a possible change of identity as well as website design, on- and offline
advertising development and media strategy.
WCRS (e-brands) will create an on- and offline advertising campaign for
WebRewards, an online loyalty and rewards scheme. The work will break
Herd said: ’WCRS has a proven ability to be the architects of powerful
offline brands. We are now ready to apply those same skills to the needs
of online brands.’
Herd joined WCRS in 1990 as a graduate trainee and was a Campaign ’Face
to Watch’ in 1995. He worked at Leagas Delaney for two years before
returning to WCRS in 1997 to run Land Rover.