Simon Herd found himself in charge of CIA Medianetwork’s entire
regional client portfolio last week after the sudden departure of the
division’s director Lee Collins.
The former account manager has taken on the pounds 4 million Daewoo task
and the centralised Rank business, although Daewoo is run day-to-day by
senior planner/buyer Anna Hancock.
Herd, who joined CIA five years ago to work on the Kwik-Fit account,
already handles the regional side of Toys R Us, Sea France and Saga
’I’m doing my own job and Lee’s at the same time,’ said Herd. The agency
is recruiting two staff to assist him.
Lee walked out of CIA last week. He is rumoured to be the latest victim
of CIA chief executive David Wheldon’s plan to shed the agency’s middle
Both managing director Alan Brydon and new-business director Kevin Shute
left the company last month.