Hero searches for global ad agency

Hero, the baby food brand, is looking for an agency to handle strategic and creative work across EMEA.

Hero: seeks global agency
Hero: seeks global agency

It is the first time that Hero has searched for an agency to work across its global portfolio.

Sandra Echecopar, the global brand director at Hero, said the company wants a stronger brand presence across all the countries the products are sold in.

Hero, a Swiss brand, reported net income more than doubled in 2013 to CHF 75.5 million (£52.7 million) compared with CHF 32.3 million in 2012.

Hero products are not available in the UK but the brand is looking for an agency with a global footprint and so the pitch is open to British shops.

The company also owns the Dorset-based Organix brand which produces food for babies and toddlers. It launched in 1992 and makes organic food.