Hertz launches pan-European media review

Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements. A pitch is scheduled to take place later this month.

The Interpublic agency Initiative handles the account, which it retained in a similar pitch in 2012.

Hertz confirmed the review but gave no further comment. Initiative also declined to comment.

Initiative has worked with Hertz since 2009, when it won a pitch against Manning Gottlieb OMD and OMD International.

Hertz recently rebranded globally and introduced a new logo. It is rolling out remodelled high-tech stores around the world, aiming to reflect a "dynamic and modern approach". Hertz’s flagship London store is in Marble Arch.

Adam & Eve/DDB, the UK creative incumbent, is not affected by the pitch.

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