Hewlett-Packard launches $125 million worldwide campaign

- Hewlett-Packard will this Thursday launch a $125 million (£76 million) worldwide advertising campaign for its colour printing products.

- Hewlett-Packard will this Thursday launch a $125 million (£76 million) worldwide advertising campaign for its colour printing products.

The campaign will cover all H-P colour-printing products -- from home inkjets through to workgroup colour lasers for business. The ads are part of the company's larger "Expanding Possibilities" brand strategy, announced last November.

The campaign kicks off in the US with radio and press work. Online ads will follow in November and December. The campaign will break in other major world regions in November through January.

The US campaign has been created by Goodby, Silverstein & Partners, San Francisco, and campaigns for the other major regions of the world will be developed by local agencies and managed by H-P's regional ad managers.





Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus