- Hewlett-Packard will this Thursday launch a $125 million (£76 million) worldwide advertising campaign for its colour printing products.
The campaign will cover all H-P colour-printing products -- from home inkjets through to workgroup colour lasers for business. The ads are part of the company's larger "Expanding Possibilities" brand strategy, announced last November.
The campaign kicks off in the US with radio and press work. Online ads will follow in November and December. The campaign will break in other major world regions in November through January.
The US campaign has been created by Goodby, Silverstein & Partners, San Francisco, and campaigns for the other major regions of the world will be developed by local agencies and managed by H-P's regional ad managers.