HFC awards Motive £5m card account

- HFC has awarded Motive the media on its £5 million advertising account for the launch of a new credit card. The move follows three-a way competitive pitch, and last week's appointment of Mother to handle creative on the business.

- HFC has awarded Motive the media on its £5 million advertising account for the launch of a new credit card. The move follows three-a way competitive pitch, and last week's appointment of Mother to handle creative on the business.

Motive secured the deal after coming to an agreement with client NatWest bank over potential account conflict.





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