- HHCL & Partners has announced full details of the launch of Rainmaker, its new consultancy.
Campaign reported earlier this month that former FCA! creative directors Shaun McIlrath and Ian Harding were launching a consultancy for HHCL with the working name of Heresy.
McIlrath and Harding are joined as partners of the business by Crispin Jameson and Roger McKerr, who are head of digital strategy and planning director at HHCL respectively.
Rainmaker will work with new and established businesses on developing creative business ideas, building businesses and delivering marketing communications and advertising.
Jameson said: "Whether you see yourself as a new or old economy business the key to future survival and prosperity is customer driven business concept innovation. To achieve this you need top creative minds at the heart of your business. That's what Rainmaker will offer."