The HHCL Brasserie has unveiled its first work for the Paramount
Comedy Channel since winning the task in February.
The pounds 1 million campaign, which breaks this week, aims to position
the channel as a comedy station with a schedule of classic shows.
It consists of four different commercials, each showing how viewers are
affected by the channel. The first one, ’Cheers’, features a man who
believes he is Ted Danson, the barman in the sitcom.
The second spot features a man who relates to the psychiatrist character
in Frasier, while a third depicts a young man who is obsessively jealous
of Dan, the husband in Roseanne.
The final commercial features the surreal comedy series, Monty Python’s
Flying Circus. It stars a woman who is turned on by the dialogue and
confides that her children were all conceived after the shows. All the
ads carry the endline: ’Paramount Comedy Channel. Friday night every
The ads were written, art directed and directed by the Brasserie’s
creative team of Liz Whiston and Dave Shelton and will roll out on
satellite and cable this week.
Media has been bought by Booth Lockett Makin.
The Brasserie has also been appointed by Paxo to handle Paxo Partners,
which will be launched with a pounds 1 million campaign at the end of