Adam Lury, one of the five founding partners of HHCL & Partners, is
to retire from the advertising business in May at the age of 42.
Lury will focus on private consultancy work and pursue a long-held
ambition to write. For the past two years, he has worked exclusively
through the Lury Price Associates consultancy, a subsidiary of the HHCL
Lury said: ’This is a personal, life-change decision. I’ve always wanted
to write and now seems the perfect time.
’I think HHCL challenged some of the basic presumptions about the
process of advertising, and that we talked to consumers in a different
way. I think we made a big contribution towards taking media away from
He added: ’When you read that phrase ’life-changing’ about someone else,
it seems odd, but really the feeling just comes over you. I was always
going to do something else.’
HHCL’s managing partner, Rupert Howell, commented: ’Personally, I’ll
miss Adam after 11 years together and we’ll always remain friends. He is
unique, but we’re fortunate that he has built up the finest cadre of
senior planners in London at HHCL.’
Lury, the strategic partner, set up what was then Howell Henry
Chaldecott Lury in 1988 with Howell, the joint creative directors, Steve
Henry and Axel Chaldecott, and the finance director, Robin Price. He had
previously been the planning director of Boase Massimi Pollitt.
He is the partner most closely associated with the iconoclastic style of
much of HHCL’s work - particularly in the early years, when campaigns
such as First Direct, Fuji, Pepe and Thames TV polarised the ad