HHCL to face review as ITV's Hytner lines up Mother and BBH

ITV is to review its £2 million above-the-line business and

is in discussions with agencies about moving the account out of the

three-year incumbent, HHCL & Partners.



Bartle Bogle Hegarty and Mother, which currently handles the £30

million ITV Digital account, are said to have been contacted regarding

the main ITV brand. However, neither agency would comment on the

review.



ITV's marketing and commercial director, Jim Hytner, denied reports that

HHCL & Partners was placed on notice last week. "The agency has not been

put on notice and I am not holding a pitch," he said.



The ITV brief is expected to address weaknesses in the broadcaster's

corporate image as well as the challenge of boosting ratings. ITV's

recent problems came to a head last week when it was forced to abandon

its policy of screening The Premiership football highlights programme in

a peaktime 7pm Saturday slot.



The review is not expected to effect ITV's media account, handled by

Starcom Motive.



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