HHCL kicks off viral task for SafeDoor

HHCL & Partners has launched a viral campaign for Securicor

eSolutions to illustrate the benefits of its SafeDoor internet shopping

payment system.

The campaign aims to demonstrate the security benefits of the service -

which allows consumers to shop on the internet without sending their

credit card details each time - by showing how vulnerable confidential

details are to fraud.

An e-mail asks consumers to log on to a website,

www.nothingisprivate.com, which claims to give details about credit card

numbers and purchases after the consumer's name and postcode is keyed


When this is done, a flashing screen appears with the consumer's name

above a bold message stating that they have piles, before it reverts to

the SafeDoor strapline: "Keep your personal details private."

The commercial director of Securicor eSolutions, Nigel Marson, said:

"Safety on the internet is at the heart of our service. The great thing

about the viral campaign is that it communicates the message by dealing

with this potentially frightening issue in an upbeat and positive


HHCL's account director, Juliet Haygarth, said: "The viral campaign is

yet another example of robust thinking informing radical creative work

to create the impact and word of mouth we need to make the SafeDoor

brand a success."

The campaign was written by Simon Welsh, art directed by Tom Geens and

the planner was Tom Nicholas.

It launches via e-mail this week.