HHCL & Partners has launched a viral campaign for Securicor
eSolutions to illustrate the benefits of its SafeDoor internet shopping
The campaign aims to demonstrate the security benefits of the service -
which allows consumers to shop on the internet without sending their
credit card details each time - by showing how vulnerable confidential
details are to fraud.
An e-mail asks consumers to log on to a website,
www.nothingisprivate.com, which claims to give details about credit card
numbers and purchases after the consumer's name and postcode is keyed
When this is done, a flashing screen appears with the consumer's name
above a bold message stating that they have piles, before it reverts to
the SafeDoor strapline: "Keep your personal details private."
The commercial director of Securicor eSolutions, Nigel Marson, said:
"Safety on the internet is at the heart of our service. The great thing
about the viral campaign is that it communicates the message by dealing
with this potentially frightening issue in an upbeat and positive
HHCL's account director, Juliet Haygarth, said: "The viral campaign is
yet another example of robust thinking informing radical creative work
to create the impact and word of mouth we need to make the SafeDoor
brand a success."
The campaign was written by Simon Welsh, art directed by Tom Geens and
the planner was Tom Nicholas.
It launches via e-mail this week.