HHCL and Partners and its affiliated media strategy agency,
Michaelides and Bednash, have won the task of relaunching the life and
pensions company, Pearl, after a three-way pitch.
Pearl chose HHCL and M&B after a pitch against Impact FCA and DMB&B.
The appointment is part of a two-year strategic project. Pearl has yet
to finalise its budgets or media strategy.
The two agencies will work on developing an internal and external
marketing communications strategy for the financial services company, as
well as a fully integrated advertising campaign as part of Pearl’s
John Simmonds, Pearl’s marketing general manager, said: ’We’ve picked
HHCL because of its breadth and depth of thinking and its track record
in helping many other companies manage change. HHCL demonstrated a very
good understanding of our business and the way we want to take it
Minnie Moll, HHCL’s head of new business, said: ’We’re at our best
working with companies on the point of change. There is a new team at
Pearl with great ideas, loads of energy and exciting ambitions. We are
delighted to be involved in leveraging the heritage and competitive edge
that Pearl has, using our 3D approach and a full range of marketing
Tony Regan, M&B’s managing partner, added: ’This is about getting the
strategic thinking right before deciding on a media strategy.’