Jay Pond-Jones, the former creative director of Bates Dorland and GGT, has been hired by HHCL & Partners to be its fifth creative director. Pond-Jones will work alongside Steve Henry, Axel Chaldecott, Alan Young and Pete Kirby. He starts on 1 February.
Pond-Jones quit Bates Dorland a year ago, having been the executive creative director for two years. Since then has been working freelance, including some stints with HHCL & Partners on its Guinness client.
Pond-Jones said: 'I have always been fond of HHCL's work and I know a lot of the people there. They have achieved so much, yet still the passion is there to try new things, and I love that. I couldn't turn it down.
'It's a place that offers me everything I want from an agency. When I was freelancing with them, I thoroughly enjoyed my time. It felt comfortable. It's also a place where I can do some great creative work.'
HHCL's founding partner, Steve Henry, commented: 'It's a brilliant and rare opportunity for us to work with someone so experienced and yet so well matched to our working philosophy. Anyone who knows Jay will know what a great bloke he is, as well as being an outstanding supporter of great work.'
Pond-Jones has worked on a number of award-winning campaigns, such as the original fcuk poster campaign, the John Smiths campaign with Jack Dee and the Holsten Pils campaign with Denis Leary.
He quit GGT, where he was the creative director, to join Mother in May 1997. He stayed there only six months before being lured to Bates by Graham Hinton, then the chairman.