HHCL and Partners to Launch New Movie Channel

- HHCL and Partners has been appointed by Universal Studios Networks UK (USNUK) to launch its new movie channel, The Studio. HHCL already handles creative for sister channel , Sci Fi, and was awarded the new work following a non-competitive pitch.

- HHCL and Partners has been appointed by Universal Studios Networks UK (USNUK) to launch its new movie channel, The Studio. HHCL already handles creative for sister channel , Sci Fi, and was awarded the new work following a non-competitive pitch.

Deboarah Fitzgerald, marketing and communications director at USNUK, said HHCL was invited to present ideas before the company looked at other agencies. "This is a challenging brief for HHCL in that the two channels represent entirely different propositions and we anticipate an innovative and instinctive approach to them both," added Fitzgerald. Russ Lidstone, planner at HHCL, said: "This represents a great opportunity to help create a clearly differentiated channel in a cluttered market, through a surprising communications approach."

The Studio will be launched within the next six months following USNUK's joint venture agreement with broadband communications company NTL.



Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content