- HHCL and Partners has been appointed by Universal Studios Networks UK (USNUK) to launch its new movie channel, The Studio. HHCL already handles creative for sister channel , Sci Fi, and was awarded the new work following a non-competitive pitch.
Deboarah Fitzgerald, marketing and communications director at USNUK, said HHCL was invited to present ideas before the company looked at other agencies. "This is a challenging brief for HHCL in that the two channels represent entirely different propositions and we anticipate an innovative and instinctive approach to them both," added Fitzgerald. Russ Lidstone, planner at HHCL, said: "This represents a great opportunity to help create a clearly differentiated channel in a cluttered market, through a surprising communications approach."
The Studio will be launched within the next six months following USNUK's joint venture agreement with broadband communications company NTL.