HHCL & Partners to push high calcium of Britvic's Juice-Up

HHCL & Partners is launching a radio and poster campaign for

Britvic's Juice-Up to educate mothers about its high calcium

content.



The six-sheet poster will be positioned near supermarkets, and features

a young boy and the strapline 'calcium enriched'.



The main thrust of the campaign comes from the five radio ads, which

seek to juxtapose the goodness in the product with the goodness of

children.



The campaign breaks on 23 April. It was written by Rob Clayman and art

directed by Dan Burn-Forti, also the photographer for the posters. The

typography was by Guy Featherstone. Media planning is in-house, and

buying is handled by MindShare.



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