HHCL spoofs Euro 2000 ads for Tango

HHCL & Partners is seeking to expose the absurdity of companies claiming ownership of football and other sports through corporate sponsorship in its ’official’ campaign for Tango, to run during the Euro 2000 football championships.

HHCL & Partners is seeking to expose the absurdity of companies

claiming ownership of football and other sports through corporate

sponsorship in its ’official’ campaign for Tango, to run during the Euro

2000 football championships.



The poster campaign, which breaks on 15 June, aims to reinforce Tango’s

irreverent identity by having a laugh at the world around it.



Using the deliberately self-deprecating line, ’Officially a drink during

Euro 2000’, the brand takes a gentle dig at other companies who spend

millions on attempting to ’own’ a sport by association.



The campaign includes three executions, each featuring a Tango-branded

football captured in the familiar and humorous situations many associate

with their own experience of ’street’ football.



One features a ball that has been attacked by an over-zealous dog,

another shows a ball that has been kicked out of reach beneath a car,

and the third shows a slowly deflating ball caught in a thorn bush.



The campaign was written by Zane Radcliffe and art directed by Mike

Oughton.



The photographer was Julian Germaine. Media planning and buying is

through MindShare. It will be supported by a ’spot the ball’ press

campaign, which will run in the sports pages of the national newspapers

to promote an online competition.



There will also be a week-long competition with Channel 4’s The Big

Breakfast which will offer viewers the chance to play football on

Copacabana beach.