What Hi-Fi? creates DJ supplement to expand client base

What Hi-Fi? is targeting new advertising categories through a 44-page supplement, entitled Top DJ Gear.

What Hi-Fi? is targeting new advertising categories through a

44-page supplement, entitled Top DJ Gear.



The supplement, which will appear with the October issue, includes

expert advice on how to set yourself up as a DJ and reviews DJ equipment

such as turntables, mixers, special-effect boxes, headphones and

cartridges.



Features include a round-up of the Top 100 dance tunes plus a

behind-the-scenes look at Kiss FM.



Top DJ Gear will carry 11 pages of advertising from manufacturers of DJ

accessories such as Newmark, Roland, Exposure, Stanton, Vestax and

Vivanko.



These clients do not usually advertise in the Haymarket Magazines title

and normally choose to appear in specialist dance-music publications

such as Ministry.



The supplement was sold by the six-strong What Hi-Fi? team, headed by

advertisement manager Julia McCann, who is supported by assistant ad

manager Julia Pike.



’This is a different advertising market but we think there is potential

for us,’ said Pike. ’Ministry is more of a lifestyle magazine and

doesn’t cover hardware.’



New advertisers from the growing number of music hardware companies who

retail on the internet are also being targeted to appear in the main

What Hi-Fi? magazine.



The October issue, which is out on 30 August, carries new advertisers in

this category, such as World Space.



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