What Hi-Fi? is targeting new advertising categories through a
44-page supplement, entitled Top DJ Gear.
The supplement, which will appear with the October issue, includes
expert advice on how to set yourself up as a DJ and reviews DJ equipment
such as turntables, mixers, special-effect boxes, headphones and
Features include a round-up of the Top 100 dance tunes plus a
behind-the-scenes look at Kiss FM.
Top DJ Gear will carry 11 pages of advertising from manufacturers of DJ
accessories such as Newmark, Roland, Exposure, Stanton, Vestax and
These clients do not usually advertise in the Haymarket Magazines title
and normally choose to appear in specialist dance-music publications
such as Ministry.
The supplement was sold by the six-strong What Hi-Fi? team, headed by
advertisement manager Julia McCann, who is supported by assistant ad
manager Julia Pike.
’This is a different advertising market but we think there is potential
for us,’ said Pike. ’Ministry is more of a lifestyle magazine and
doesn’t cover hardware.’
New advertisers from the growing number of music hardware companies who
retail on the internet are also being targeted to appear in the main
What Hi-Fi? magazine.
The October issue, which is out on 30 August, carries new advertisers in
this category, such as World Space.