Higgs and Dean to quit M&C following creative restructure

The creative team behind Foster’s popular ’He who drinks Australian thinks Australian’ campaign is to split as part of the fallout from M&C Saatchi’s recent creative reorganisation.

The creative team behind Foster’s popular ’He who drinks Australian

thinks Australian’ campaign is to split as part of the fallout from M&C

Saatchi’s recent creative reorganisation.



Sue Higgs, the copywriter on Foster’s, has announced her decision to

leave the agency following the restructure, while her partner, Steve

Paskin, is likely to stay.



A second senior figure, Richard Dean, has also resigned because of the

new structure and there are rumours that more senior creatives could

leave.



The restructure saw the elevation of four new deputy creative directors

to help Simon Dicketts, who is now the sole creative director after his

partner, James Lowther, was given the role of chairman. Lowther is now

understood to be on a three-month sabbatical.



Dicketts confirmed that Dean and Higgs had said they would leave the

agency, adding that restructures often caused some discomfort among

creative departments.



Higgs and Paskin have worked together since joining M&C Saatchi three

years ago, and since then have produced work for Foster’s, British

Airways and Two Dogs among other clients. Before that Higgs was at Lowe

Howard-Spink, where she worked on Vauxhall’s Corsa and Pillsbury’s

Toaster Pockets.



Dean, one of the founding members of M&C Saatchi, returned after a

17-month exile two years ago. A Cannes Gold winner in 1996, the

copywriter previously partnered Malcolm Poynton, one of the four new

deputy creative directors.