Highland Park to host midwinter social

Single malt scotch whisky brand Highland Park is hosting an immersive event to mark this year's winter solstice.

Highland Park: celebrating winter solstice
Highland Park: celebrating winter solstice

The Highland Park Midwinter Social is taking place across two days at The Boiler House in London's Brick Lane, on 24 and 25 November. The event will transport guests into an Orkney-themed urban oasis, where the countdown to days getting shorter will be marked in true Orcadian and Viking style, serving an important reminder of Nordic history.

Highland Park will evoke this Viking Soul by featuring a variety of food vendors, tales from the distillery around the fire pit, a photo booth, a screen printing station, and group tasting sessions. The party will be hosted in both an outdoor courtyard and within two interior levels. World renowned DJs Finnebassen, Kidnap Kid and Kipps will provide entertainment.

Last month, Scotch whisky brand Jura staged an immersive experience with a mystery and adventure theme, including virtual reality and tasting sessions. Pernod-Ricard-owned, while scotch whisky brand Chivas Regal launched an exclusive whisky bar focused on the art of blending.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.