Highland Spring serves up summer tennis spot

Highland Spring, the bottled water brand, has launched its £1.6 million summer tennis campaign with a 30-second TV spot, which went live last night.

The ad for still water, which aired on ITV during Coronation Street, is encouraging families to get active an enjoy tennis this summer.

The film, "magic carpet," was directed by Mike Baldwin and features two children knocking over a bottle of Highland Spring with some of its contents spilling onto a rug.

Grass starts to grow and gain momentum, transporting the children from the boredom of being indoors, through city streets and into a park for a game of tennis.

The spot is part of a campaign, created by Story, supported by outdoor ads, digital and social media, as well as an on-pack promotion. The creatives were Dave Mullen, Sheryl Newsome, Ailsa Veitch and Rebecca McFarland. Media is by Spiritmedia.

Andrea McQuaid, head of brand marketing at Highland Spring Group, said: "Parents told us that they are always on the lookout for activities they can do together as a whole family and the aim of our new TV ad is to support and inspire 10,000 more families into tennis.

"It’s the perfect way for mums, dads and kids to take a break from modern day pressures, get moving, have fun and adopt better hydration habits at the same time."

The TV spot is part of a wider integrated campaign, "everyone for tennis", which includes the Highland Spring Mini Tennis Month.

Jim Kelly, the deputy managing director at Story, said: "This is the first time since we launched Highland Spring’s ‘full of the joys’ brand positioning that we have focused entirely on the brand’s long-term commitment to tennis.

"It puts the brand at the heart of what matters to families up and down the UK; getting out, being active and having fun together."