Highstreet internet retailer seeks shop to build awareness

The Online Highstreet, the new e-commerce site which has signed up household names including Somerfield, Nationwide, C&A and Interflora, is looking for an advertising agency to kick-start its battle for online shoppers.

The Online Highstreet, the new e-commerce site which has signed up

household names including Somerfield, Nationwide, C&A and Interflora, is

looking for an advertising agency to kick-start its battle for online

shoppers.



The site, which launched in August, has already contacted agencies

including Fallon McElligott, Mother and Spirit about a campaign.



The site was founded by Darren Liebman and Joe Green, both former

foreign exchange dealers. The venture is being backed by private

investors in the city and John Horner, the co-founder of the now defunct

Horner Collis & Kirvan, is the non-executive chairman.



The website, theonlinehighstreet.co.uk, launched with 40 retailers on

board and expects to have signed up another 100 within a year. The

company aims to get one million subscribers within 18 months. Amazon is

the only non-high street name associated with the venture so far.



The Online Highstreet links consumers automatically to retailers’

existing websites. There are also plans for most of the retailers to

design special macro-websites tailored for the Online Highstreet

customer groups which evolve from its database research.



All users must register their personal details before using the site.The

site’s home page is set up as a virtual high street, with branches of

big name outlets such as Barclays Bank lining the road. For search

purposes, shops are grouped into categories, including banks and

clothes.



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