Adam & Eve/DDB made a car bumper sticker inspired by arcade game Space Invaders for Highways England's public safety campaign.
The work aims to combat the fact that one in eight casualties are caused by people driving too closely to the vehicle in front. It uses the game’s graphics, characters and sound effects and carries the tagline "Don’t be a Space Invader. Stay safe, stay back". The campaign was created by Shay Reading, Frank Ginger and Paul Knowles and directed by Stylewar through Smuggler.