Highways England "Space invaders" by Adam & Eve/DDB

Adam & Eve/DDB made a car bumper sticker inspired by arcade game Space Invaders for Highways England's public safety campaign.

The work aims to combat the fact that one in eight casualties are caused by people driving too closely to the vehicle in front. It uses the game’s graphics, characters and sound effects and carries the tagline "Don’t be a Space Invader. Stay safe, stay back". The campaign was created by Shay Reading, Frank Ginger and Paul Knowles and directed by Stylewar through Smuggler. 

Credits

Chief creative officer
Creative director
Agency producers
Planner
Business director
Account director
Account managers
Designer/Typographer
Media agency
Media planner
Production company
Producer
Director
D.O.P
Editing company
Editor
Post production
Colourist
Supervisor
VFX coordinator
Post producer
Audio post production
Soundtrack name and composer
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