AgencyGeorge & Dragon
SectorGovernment / Non-profit and Associations/institutions
Would you stay on a plane that refused to run its pre-takeoff checks? That's what Highways England is asking passengers to ponder in the run up to the busy Easter getaway period.
The 30-second ad explains the importance of carrying out vehicle checks before setting off on a long journey.
The campaign will run across TV, radio, out-of-home and online, in the lead up to the Easter Bank Holiday.