Hilfiger to appoint a single agency for European buying

Tommy Hilfiger is reviewing its pan-European planning and buying arrangements, and will award all the work to one agency for the first time.

Tommy Hilfiger is reviewing its pan-European planning and buying

arrangements, and will award all the work to one agency for the first

time.



The US fashion giant has invited four agencies to pitch for the

centralised account. They are the UK incumbent CDP Media (a joint

venture between CIA Medianetwork and CDP), Carat - which handles most of

the business on mainland Europe - Optimedia and Mediapolis.



The agencies made their presentations at the beginning of this week.



A decision is expected within the next couple of days. The winning

agency will take charge of the account from the beginning of next

year.



The review was instigated by Tommy Hilfiger’s new European marketing

director, Ben Simmonds-Gooding, who joined the company from Wieden &

Kennedy where he was the Nike account director.



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