The biggest ad campaign in Hilton's 97-year history incorporates a pun on "stop dicking around".
Fold7 created the ad, which emphasises the benefits of the hotel chain’s loyalty programme and booking directly with the brand. It then rams the message home by telling people to "stop clicking around". The spot will run on TV and in cinemas globally, including the US and the UK. This is Fold7’s first campaign for Hilton since being appointed its global agency of record at the beginning of the year. The work was written by Jez Willy, art directed by Wayne Hanson and directed by Nicolas Winding Refn and CD Morrish through Stink.