Hinton and Douglas set to revive partnership after five-year gap

Graham Hinton and Tony Douglas are ready to revive one of the ad industry’s most famous double acts after the settlement of Hinton’s legal dispute with his former agency Bates UK.

Graham Hinton and Tony Douglas are ready to revive one of the ad

industry’s most famous double acts after the settlement of Hinton’s

legal dispute with his former agency Bates UK.



But the pair have rejected the idea of a start-up and are not expected

to put their names on the door of any new venture they front.



The prospect of them teaming up again since their joint chairmanship of

DMB&B - now D’Arcy - ended in 1995 followed confirmation by Bates that

it had reached a financial agreement with its former chairman.



Hinton, the immediate past president of the IPA, signalled the ending of

the litigation by announcing that he is to become a non-executive

chairman of Steam, a below-the-line specialist breakaway from Momentum,

the Abbott Mead Vickers subsidiary. The fledgling operation handles

below-the-line activity for Foster’s lager.



Ed Downey, the managing director of the Havas-backed operation, said:

’Graham will bring us experience and credibility and having him on board

makes a firm statement about our intentions.’



But Hinton is to combine this by working again with Douglas, who was

made redundant as FCB’s European chairman on the eve of last September’s

global marriage of FCB and Bozell and after less than a year in the

job.



Hinton and Douglas made their names during almost ten years as joint

chairmen of DMB&B. The partnership ended when a management upheaval led

to Douglas’s departure in February 1995. Hinton resigned six months

later.



They have now told friends that they are disillusioned with agency life

and, despite offers of financial backing, have ruled out a start-up.



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