Graham Hinton, the president of the Institute of Practitioners in
Advertising, has condemned as ’outrageous’ a letter sent by Equity to
the presenter of Blind Date, Cilla Black, inviting her to resign from
the actors’ union.
Black is under pressure to quit for making a commercial -
co-incidentally, for Hinton’s agency, Bates Dorland - in defiance of a
boycott called by the union. Black, who supplied a voiceover in a
Dorlands commercial for the Safeway supermarket chain, is one of eight
members being invited to turn in their union cards for breaking ranks in
the seven-month Equity boycott of UK commercials production in a dispute
over voiceover fees.
The letter informs Black that, were she to offer to resign, the union’s
executive committee would accept. She has yet to respond.
But Hinton, the Dorlands chairman and one of the key figures on the
employers’ side of the dispute in his IPA role, said: ’Equity fails to
recognise that its members have the right to negotiate deals that are in
their best interests.’