Business Week has made two senior sales appointments in its London
office in a bid to expand its roster of European hi-tech and finance
company advertisers.
The circulation of the international edition of the successful US
magazine is forecast to rise from around 177,000 to nearer 190,000 in
2000. Sales of the European edition have risen 35 per cent in the last
12 months, according to company sources.
The number of advertisers in Europe is also climbing. Up until now, all
advertising sales have been handled by regional sales director Mike
Henderson and sales manager Tina-Louise Collins.
But Henderson has doubled his team, appointing Michael Wolf as
technology sales director and Julian Staples as financial category
director.
Wolf comes to Business Week having previously run two niche business
titles Teledot and Data Communications. His brief is to expand Business
Week’s telecoms and hi-tech advertising revenues across the whole of
Europe. ’He has great contacts in this arena,’ said Henderson.
Staples arrives from the International Herald Tribune where he was
financial sales manager, a similar role to the one he will have on
Business Week.
One of his tasks will be to foster improved links between the magazine
and Standard & Poors, which is the global leader in the provision of
financial information and is also a sister company to the McGraw Hill
Companies, which owns Business Week.
’The main aim is simple,’ said Henderson. ’More business all over
Europe.’
