Hirings at Business Week signal drive for European business

Business Week has made two senior sales appointments in its London office in a bid to expand its roster of European hi-tech and finance company advertisers.

Business Week has made two senior sales appointments in its London

office in a bid to expand its roster of European hi-tech and finance

company advertisers.



The circulation of the international edition of the successful US

magazine is forecast to rise from around 177,000 to nearer 190,000 in

2000. Sales of the European edition have risen 35 per cent in the last

12 months, according to company sources.



The number of advertisers in Europe is also climbing. Up until now, all

advertising sales have been handled by regional sales director Mike

Henderson and sales manager Tina-Louise Collins.



But Henderson has doubled his team, appointing Michael Wolf as

technology sales director and Julian Staples as financial category

director.



Wolf comes to Business Week having previously run two niche business

titles Teledot and Data Communications. His brief is to expand Business

Week’s telecoms and hi-tech advertising revenues across the whole of

Europe. ’He has great contacts in this arena,’ said Henderson.



Staples arrives from the International Herald Tribune where he was

financial sales manager, a similar role to the one he will have on

Business Week.



One of his tasks will be to foster improved links between the magazine

and Standard & Poors, which is the global leader in the provision of

financial information and is also a sister company to the McGraw Hill

Companies, which owns Business Week.



’The main aim is simple,’ said Henderson. ’More business all over

Europe.’



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