Hiscox hires Flourish to digital account

Insurance brand Hiscox has appointed direct and digital marketing agency Flourish to handle its digital creative account, which was previously handled by VCCP.

Hiscox: 2007 ad campaign
Hiscox: 2007 ad campaign

The agency has been tasked with developing Hiscox’s digital strategy across its business and household insurance product portfolios, to target AB1 customers.

VCCP did not pitch for the account and the appointment does not affect its hold on the insurer's brand advertising and search business or Hiscox's relationship with media agency Acquity.

"Hiscox has successfully built an exceptional brand through offline activity. The challenge we have set Flourish is to build our powerful brand online, through digital creative executions as well as through our existing website," said Annabel Venner, head of UK marketing at Hiscox.

Greg Richardson, senior account director at Flourish, added: "We are delighted with this win. We are looking forward to the challenge and the opportunity to apply our digital brand and direct response experience."

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