Hiscox "The hack" by AMV BBDO

Staff of the bike manufacturer Brompton got an unpleasant surprise recently when they arrived to find their store had been 'hacked'.

A fake shop, called 3rompton, opened opposite the real Brompton in Shoreditch with lookalike employees and counterfeit merchandise. The clone then launched a series of cyber attack simulations, such as boarding up the genuine store and posting a ransom note asking for Bitcoin in exchange for re-entry and diverting stock deliveries to the duplicate location. The stunt was the latest effort by insurer Hiscox to help small businesses understand the risk of cybercrime.

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