LONDON - Historic Royal Palaces, the charitable trust that manages Britain's unoccupied royal palaces, has appointed the Omnicom agency M2M to handle its £1.5 million media planning and buying account.
The agency has won the business following a pitch against the incumbent, Starcom MediaVest Group, and a joint presentation from Target Media and Goodstuff.
Historic Royal Palaces promotes palaces including the Tower of London, Hampton Court Palace, Kensington Palace and Kew Palace.
Creative is handled in-house and the bulk of the adspend is skewed towards outdoor advertising.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
