Hitachi "Racing to zero" by Mamapöol

Hitachi has made what it claims is the world's first zero carbon film, by Mamapöol.

COP26 partner Hitachi has made the film to showcase its commitment to clean mobility solutions. It will run on global digital channels from 15 October, with media buying by Universal McCann. It will also be shown at COP26 in Glasgow from 1 November in a dedicated IMAX cinema. 

The film was created at the agency by Joe Melvin and Conor Hamil and directed by Ivan Bird through Rattling Stick. The voiceover is by Sam Mendes. 


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