The ad for the Hive View Outdoor Security Camera tells the story of a group of garden gnomes that feel safer in their little world due to the technology.
A gnome thief is thwarted when a homeowner is alerted to his approach on the smart security camera. The spot by The & Partnership London is a shift in tone for Hive, taking a more humorous and light-hearted approach. The campaign will run across the UK and US with five different executions showcasing the camera’s features. It was created by Matt Deacon, Ben Fallows and Liz Oakley.