Hive "taking care of business" by CHI & Partners

Hive, the new British Gas service that allows people to control their heating online, has announced its arrival with a TV ad. CHI & Partners created the spot, in which a folk song describes the strange and fantastical things people could do with their free time if they used Hive. The work was written by Liz Oakley, art directed by Rob Ferrara and directed by Buck through Friend.

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